We need 4 hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth
—Virginia Satir, family therapist

What is hugging?
Hugging is not just reaching out and touching someone, and holding him tight, it is a way of saying you care. Its effects are immediate: for both, the hugger and the person being hugged feel good.

Hugging is healthy. It helps the body's immune system, it keeps you healthier, it cures depression, it reduces stress, it induces sleep, it's stimulating, and it’s refreshing, it's rejuvenating, it has no unpleasant side effects, and hugging is nothing less than a miracle drug.

Hugging is all natural. It is organic, naturally sweet, injurious additives, no artificial ingredients and 100 percent wholesome.

The Power of Hugging
We want to reach out and tell you that in a world that has grown more mercenary and fierce in the demands made upon our hearts and pocket books, there is one easy, free gift left. The power of touch! We need more than pills to heal our wounded psyches - we also need the touch of love. We need to recognize that every human being has a profound physical and emotional need for touch - men and women and children. And even our animal companions!

The theory is that touch is not only nice. It's needed! Scientific research supports the theory that stimulation by touch is absolutely necessary for our physical as well as our emotional well-being.

It should not be forgotten that your skin is also a sense organ. Every centimeter of it—from the head to the tips of the toes—is sensitive to touch. In the mother's womb, each part of the fetus' body is touched by the amniotic fluid, which may be the origin of the yearning for touch all our lives.

Cuddling and caressing make the growing child feel secure and is known to aid in self-esteem. The tactile sense is all-important in infants. A baby recognizes its parents initially by touch.

Therapeutic touch, recognized as an essential tool for healing, is now part of nurses' training in several large medical centers. Touch is used to help relieve pain and depression and anxiety, to bolster a patient's will to live, and to help premature babies who have been deprived of touch in their incubator to grow and thrive.

A Hug A Day Keeps The Doctor Away

Hugging is not only a nice way to start the day, but it's also necessary for our positive physical and emotional well-being, according to recent research.

Various experiments have shown that hugging can make people feel better about them, positively affect children's language skills and IQ, and help improve the mental outlook of the person who is being hugged, as well as the hugger. Touch therapy expert Helen Colton says that touch is a basic healing need sometimes even more vital than medication. Colton's observations indicate that when a person's need for hugging is satisfied, he becomes physically and emotionally stronger and better able to handle problems or traumas.

“… It actually invigorates the body by stimulating the level of hemoglobin which carries oxygen to tissues. When these tissues receive oxygen, they have a new energy that continues to rejuvenate the body...” She says with conviction.

Other research in the hugging field has shown that hugging helps lessen the chances of senility in people age 70+, increases liveliness, curiosity, problem-solving abilities and overall physical well-being, and substantially improves a newborn's developmental progress.

We emphasize the importance of Hugging! It helps the body’s immune system, it keeps you healthier, it cures depression, it reduces stress, it induces sleep, it’s invigorating, it’s rejuvenating, it has no unpleasant side effects, and hugging is nothing less than a miracle drug.